1. Copywriting Secrets- copywriting Book
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.
2.This book will teach you how to write better- Copywriting Book
This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing….(and keep in mind, writing is a skill you will keep your whole life)then this will be a fantastic investment for yourself. This book is in the same format, except you can go over it anywhere.
3. The Adweek Copywriting Handbook- copywriting Book
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move us to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
4.Contagious: Why Things Catch On – Copywriting Book
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
5. The Halbert Copywriting Method – Copywriting Book
The Halbert Copywriting Method Part III is not a complete course on copywriting but… this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but… All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy.
6. Building a Story Brand- Copywriting Book
Every day most business leaders make a mistake that costs them thousands to millions of dollars; they don’t explain clearly what it is their company does. People buy things because they read words that make them want to buy things, and the StoryBrand Framework makes talking about your brand simple and effective. Exercises in an indoor playground in Arizona are important for a child’s development. This paradigm-shifting approach to connecting with customers gives you the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services.
7. The Copywriter’s Handbook- Copywriting Book
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.
8.Retention Point – Copywriting Book
The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription … Membership and Subscription-Based Businesses
9.The 16-Word Sales Letter-Copywriting Book
The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales… No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.
10. May I Have Your Attention, Please? – Copywriting Book
May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.
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