1. Subprime Attention Crisis Advertising and the Time Bomb at the Heart of the Internet Digital marketing
As a revealing examination of digital advertising and the internet’s precarious foundation. In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising―the beating heart of the internet―is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.
2. Shopper Marketing and Digital Media Simplifying Your Digital Media Plans with the Six Pillars Approach
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape. It’s easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space.
3. Digital Marketing Made Easy A-Z Growth Strategies and Key Concepts of Digital Marketing
In Digital Marketing Made Easy, Kevin and Wilson, former Intuit, Google, and Salesforce employees, teach founders and marketers how to grow and maintain company success by pairing growth strategies with modern technology. After profitably spending more than $30 million and generating over $120 million in revenue for health, fashion, education, DTC, and SaaS brands, Kevin and Wilson will show you the essential and actionable insights you need to achieve breakthrough numbers.
4. Digital Marketing A Step Towards Success
Digital Marketing: A Step Towards Success, is a complete guide towards making a profitable business from beginner to professional. As you follow along, you’ll learn 7 essential skills to keep you relevant in the ever-changing digital industry.
5. The Tools and Modules of Digital Marketing A definitive guide to learning the art of digital marketing for beginners.
The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning.
6. DIGITAL MARKETING CHANNELS FOR B2B COMMUNICATION HOW TO STAND OUT FROM THE CROWD, AND MAKE MORE MONEY
Do you think that Markets are saturated, and the pressure on sales professionals and business owners has never been more intense than it is now? Thankfully there is hope. Innovations in technology are enabling sales professionals and business owners to reach more clients than ever before. With these capabilities, sales professionals and business owners can differentiate themselves, quickly reach their financial goals, and save time.
7. B2B Digital Marketing Strategy How to Use New Frameworks and Models to Achieve Growth
B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing.
8. Banking on Digital Growth The Strategic Marketing Manifesto to Transform Financial Brands
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintech’s have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you.
9. Digital Marketing Analytics In Theory And In Practice
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today’s digital world. Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you.
10. Profit With PPC! Google Ads Ultimate The simple way to double orders every day
Google is a great search engine and is currently the most searched engine in the world. Founded and developed since 1998, it has helped millions of businesses around the world grow with outstanding sales based on the digital marketing platform google ads. This book contains tips of marketing expert with more than 10 years experience in advertising with Google ads ultimate. This book will guide you through the detailed steps to create a proper and extremely simple advertising campaign, which will save you dozens of time and money that you cannot find anywhere else.